Omnichannel vs. Multichannel: What is The Difference?
Companies with omnichannel customer engagement strategies retain on average 89% of their customers. Knowing the key difference between a multichannel vs omnichannel approach can help to gain better insights or behavioral data about your customers’ journey.
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Omnichannel strategy streamlines all the conversations under one platform across all channels like website, social media, email, phone, etc. and helps to gain a better understanding of customer behavior by mapping their journey to deliver consistent customer service.
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